Released on: March 12, 2008, 12:57 pm

Press Release Author: Turtle Island Foods

Industry: Food & Beverage

Press Release Summary: As you'll see in the just-issued release below, Tofurky -
which offers a wide array of meat-free products such as deli slices, hot dogs, and
roasts - has become the very first food brand to be designated a sponsor of the
prestigious Humane Society of the United States. With the meat recall still in the
news (and prompting countless people to consider anew introducing vegetarian items
into their diet), I would love to arrange for you to chat with Tofurky founder Seth
Tibbott and The Humane Society's Paul Shapiro or another well-informed
representative.

Please let me know if you're interested, and thanks so much for considering a timely
story on how we can help animals avoid cruel mistreatment in our supposedly modern
society.

All the best!

Peter Berk
Partner
Crier Communications
310-274-1072, ext. 205
peter@crierpr.com


Press Release Body: Tofurky® Products Become First Food Brand To Sponsor
The Humane Society Of The United States
Shared Goal Of Helping Animals Behind New Long-Term Association

HOOD RIVER, OR., MARCH 5, 2008 - Turtle Island Foods, makers of Tofurky meat
alternatives, is the first food manufacturer to become a sponsor of The Humane
Society of the United States (The HSUS). All Tofurky packaging in the United States,
starting immediately, will carry The HSUS logo.

"Every time you go to the market, you can make choices that help animals," said Paul
Shapiro, senior director of the HSUS factory farming campaign. "We want our members
and supporters to know that the delicious and nutritious food that Tofurky provides
is a humane choice that should be on their shopping list."

Turtle Island Foods has been one of the most-recognizable producers of meat
alternatives since its inception in 1980. In addition to the Tofurky Roast and Feast
popular at Thanksgiving as an alternative to turkey, the company also has a full
line of deli slices, sausages, hot dogs and jurky. Tofurky provides delicious
choices for consumers following a vegetarian lifestyle or people just trying to cut
down on their consumption of meat as a way to eat healthier or more compassionately.

"Teaming up with the Humane Society of the United States is the perfect fit for
Tofurky," according to Seth Tibbott, CEO of Turtle Island Foods, "We applaud their
commitment to improving the treatment and care of all animals that travel with us on
this planet."

Turtle Island Foods is an independent, family-owned business in Hood River, OR. The
Tofurky line is one of the fastest growing brands in the natural foods meat
alternative segment. All Tofurky products are made from organic tofu and gourmet,
non-genetically modified ingredients. Tofurky products can be found at such stores
as Whole Foods, Trader Joes, Wild Oats, Publix, Kroger, Fred Meyers and several
Costco warehouses on the west coast in addition to most natural food markets. More
information on the brand can be found at www.tofurky.com.

In addition to featuring The HSUS logo on retail products, Tofurky will periodically
offer recipes and cooking tips to visitors of humanesociety.org/recipes.

Facts

Each year, U.S. factory farms raise and kill more than nine billion farm animals.
They often endure lives filled with suffering, and they are generally unprotected
from even the worst slaughter abuses.
Factory farms also pollute our environment, and raising animals for food contributes
to global warming at least as much as automobiles, according to the United Nations.
In 2006, the United Nations issued a report that livestock operations generate more
greenhouse gases than all transportation combined.


Web Site: http://www.tofurky.com

Contact Details: Lydia Lee
lydia@crierpr.com
9507 Santa Monica Blvd. Suite 300
Beverly Hills, CA 90210
310-274-1072 ext 206